Search Engine Marketing or Search Engine Optimization?

When you are doing the website optimization for your business website, there are two options that you can choose to make your website becomes one of the most popular websites. Whether you want to do it yourself or hiring the professional media agency singapore, knowing the types of optimization is highly recommended for you who want to your website becomes extremely visible on the search engines. If you want to get more further information, you can hire media agency singapore to optimize your search engine.

As you might have already known, SEO is a way to optimize a website in order to make it emerge in the top list of search engine, whether it is Google, Yahoo, and etc. But, when we might find the term of SEM or search engine marketing. Do you know what it is? If you don’t, you are reading the right articles. Well, Seach engine marketing is a product marketing acts which are done by paying the advertisement on the internet. The advertisement can be a picture, video, written message, or animation. Google Adwords is one of the example of SEM or Search Engine Optimization. The Google Adwords will show the advertisement on the search engine with the specific keyword. Some other examples of search engine marketing are Facebook ads, Bing or Yahoo search marketing.

Generally, the payment system of search engine marketing is PPC (pay per click) or PPI (pay per impression). In this case, the PPC is the payment system that you pay the ads per click of the customer, while pay per impression is the payment system that you pay the ads on how often the ads are advertised. If you need more information, you can contact, social media agency to help you on getting the best search engine marketing to promote your products or services.